Strategy, Marketing & Big Ideas
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My friend and colleague at Decision Triggers, Dr. Steven Feinberg, would describe the art of questioning the givens as one of the strategic shifts that separate “advantage makers” – those business leaders who tackle seemingly insurmountable problems and come out ahead. Question the givens: a tutorial Ever notice how the world looks different when you’re [...]
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My interview with Sergio Zyman on the Pepsi Challenge is included in my upcoming book, Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, to be published on March 31, 2011 by Portfolio. Join my advanced notice mailing list here. “The brilliance of the strategy was that they were filming these people [...]
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Dear CMO: I’m going to get this story slightly wrong because I forgot exactly where I heard it or read it, but hopefully the meaning will be clear enough. I’m sharing this with you for one big reason: if you squint at it and think of ways to apply it to what you’re doing, it [...]
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Dear CMO: I was sitting in a coffee shop yesterday with a colleague of mine – another influence strategist, as luck would have it – and we both watched an unfolding vignette that would go on to animate not only some of the best in social influence, but also how subtle nuances can fall flat. [...]
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Things have changed. Everyone feels differently about whatever it is you sell. Economic uncertainty makes people act differently, even when they used to buy lots of your stuff. Your problems are now different problems. So your approach needs to strategically shift. My friend and favorite psychology bodhisattva, Dr. Steven Feinberg, writes at length about the [...]
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