Strategy, Marketing & Big Ideas
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Join us on Friday, April 1st, at 9:00AM Pacific time/12:00PM Eastern, for #kaizenblog on Twitter, where we’ll be discussing this idea of brand storytelling. “I learned about ducking and diving from the police everyday to avoid the road blocks. I didn’t have a white employer. To go into those areas every day was quite risky. [...]
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Join us on Monday, March 28th at 8:00PM Eastern / 5:00PM Pacific for #MMChat on Twitter to discuss Brand Tension! “A lot of people said you can’t have a brand that is both luxury and irreverent. We disagreed.” Geoff Ross, founder of 42Below vodka. Conventional wisdom says that branding is all about leaving a [...]
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You compete against Goliath. A competitor with more people and money and resources than you can ever hope to match. A household name. They have more people in R&D than you have in your whole company and they spend more on off-site meetings than you do on marketing. Where they seem to have no [...]
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If you’re like most people in business, you fall into one of two camps. You’re either looking for ways to take your business, your brand or just yourself to that next level or you’re wondering how in hell you ended up in this mess and how you’re ever going to get out again. It doesn’t [...]
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On Monday, I posted the first of three observations from Tom’s “Ten Years After” post. Without further ado, here’s the last three observations on complexity, creation versus communication and the search for meaning. Drowning in Complexity. (TA): The marketplace is growing increasingly complex. Rather than understanding the underlying patterns for success and being driven by [...]
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