Strategy, Marketing & Big Ideas
Posts tagged as:
On Monday, I posted the first of three observations from Tom’s “Ten Years After” post. Without further ado, here’s the last three observations on complexity, creation versus communication and the search for meaning. Drowning in Complexity. (TA): The marketplace is growing increasingly complex. Rather than understanding the underlying patterns for success and being driven by [...]
{ 0 comments }
Tom Asacker wrote Sandbox Wisdom ten years ago. The book was a personal journey for him at the time – self-published and sent out to those he thought would find it useful – and proved to be a pivot point for what became the next act in his life. I read Tom’s blog long before [...]
{ 0 comments }
In my agency/consultancy life, I’ve snatched a big client out of the jaws of a big agency twice. Here’s how it worked both times. In both cases, the client asked me for advice. I knew the decision makers and they called on me because they wanted my opinion on either the big agency itself or [...]
{ 5 comments }
In the best of all possible worlds, you’d have a team comprised of star players working within a superior system. You’d win Super Bowls, collect industry accolades and generally kick every potential competitor to the curb. If only it were that easy. It isn’t. But the conversations that circle this balancing act are fascinating and I’d [...]
{ 6 comments }
Hello, marketers. Look at your AC Nielsen data. Now back at me. Now back at your data. Now back to me. Did I ever tell you that I spent much of my formative years neck-deep in AC Nielsen data, judging year-over-year, month-over-month, weekly, SKU-level and key account level sell through data? I did. It wasn’t the sexy [...]
{ 10 comments }
Download our FREE E-Book 'This Sentence Has 5ive Words: Eigen Values, Creating Truisms and the Future of Marketing.'
