Strategy, Marketing & Big Ideas
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(This is the second in a two-part blog-exchange on brand decision-making I’m doing with Denise Lee Yohn. I kicked things off last week with a post called “Killing Retail Giants” and today Denise answers the questions I posed to her about retail small businesses. We’re both teaching sessions in the Marketing Profs University course, Marketing Your Small [...]
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“In the land of the blind, the one eyed man is king.” I’ve noticed something over the years, both as a corporate executive and as a consultant: if you’re the guy in the room with a point of view – someone who has a vision of where the ship needs to go and how [...]
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I have three questions for you if you plan on killing the giant in your industry. How are you going to become a bigger idea than the category you play in? How do you plan to change how the world thinks about what you do? What is the missing 3rd piece of the puzzle that [...]
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What happens when Goliath maneuvers you into court? I’ve spoken to a good number of entrepreneurial groups since Killing Giants: 10 Strategies to Topple the Goliath In Your Industry launched in March, and this question has come up a few times. Giants have more lawyers than you do, can afford to spend more [...]
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A week and a half after launching Killing Giants: 10 Strategies to Topple the Goliath In Your Industry, I’ve learned three important lessons. First, I have a supportive group of friends. Thanks for everything – all of you – from subtle forms of encouragement to sending me a carton of books (my books, that you’ve [...]
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