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Note to CMO: Moving the Pyramid

by Stephen Denny on June 2, 2007

Dear CMO: We love High and To The Right. Nothing pumps the ego like premium positioning. There’s plenty to suggest that starting here and “moving down-market” is a winning game plan, all things considered. You can slum your way to success in a lot of markets. There’s another idea that appeals to me a lot, [...]

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Note to CMO: And the Award Goes To…

by Stephen Denny on May 30, 2007

Dear CMO: Sorry not to have time for a proper sit down discussion like we usually do, but it’s getting late here in the hotel where like time and tide, it seems that email and Power Point wait for no man. Serves me right for flying around visiting customers. Ah, the glamour of travel. Anyway. [...]

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Note to CMO: The Changing Perspective of "Premium"

by Stephen Denny on March 29, 2007

Dear CMO: Your perspective changes once you’re acclimated yourself to a new experience, doesn’t it? Much like the study of wealth, happiness, or online banking, we quickly become accustomed to “magic” very quickly and then are instantly bored with it. Lottery winners aren’t happier than low income earners any more than a late adopter with [...]

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