Strategy, Marketing & Big Ideas
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Dear CMO: I mentioned a few posts ago how my first week of Twitter went. I’m still trying to push my way into the 5% of traffic that can be considered “signal” as opposed to the 95% that we all know is “noise.” I strive to avoid fatuous statements of self-aggrandizement (“Darn, I just spilled [...]
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Dear CMO: I read an interesting piece on the powerful sweep of “clean” tech companies that rely on not flying you across the world for your next meeting, refering to the teleconferencers, webinar-providers, and other alternatives to being there. Replace your client meetings with phone calls, your presentations with webinars, your trade shows with large [...]
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Dear CMO: Just a quick post this weekend — I’ll have something more substantial up on Monday, hopefully, because it’s the weekend and frankly, the “lost” photo above will be pointing at my photo until I put something else up — so I’ll be brief. We drove past a phone pole with a sign stapled [...]
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Cher CMO: Une chose drôle s’est produite l’autre jour que j’ai pensé ferais un poteau fortement approprié de blog. Regardant par Technorati, j’ai noté qu’un lien d’un blogger que j’ai au début pensé blogging de France. Car elle s’est avérée, il était un Canadien français, soutenant un morceau que j’avais écrit dessus, naturellement, blogging. {Dear [...]
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Dear CMO: Spend half an hour in public and you, too, will be confronted with the reality that social media is alive and well in America. Unfortunately. No, this isn’t about blogging. Or podcasting. Not even about Twitter or YouTube or Facebook, MySpace, or anything nearly as trippy or hip as all that. It’s about [...]
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