Strategy, Marketing & Big Ideas
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Dear CMO: The NFL thinks Twitter is bad for business, which confuses me as a marketer. I need someone at the NFL to tell me why banning their players, coaches and operations personnel from using social media 90 minutes before games and until post-game is wrapped up makes sense for their brand. As marketers, we’re [...]
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Dear CMO: It’s that time of year, when pundits of all shapes, readerships and sizes put their prognostications out for all to see. We won’t spend too much time on last year’s resolutions for fear of dwelling on the past. Next question, please. If a quick glance at Drudge tells us anything, it’s not [...]
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Dear CMO: I mentioned a few posts ago how my first week of Twitter went. I’m still trying to push my way into the 5% of traffic that can be considered “signal” as opposed to the 95% that we all know is “noise.” I strive to avoid fatuous statements of self-aggrandizement (“Darn, I just spilled [...]
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Dear CMO: I read an interesting piece on the powerful sweep of “clean” tech companies that rely on not flying you across the world for your next meeting, refering to the teleconferencers, webinar-providers, and other alternatives to being there. Replace your client meetings with phone calls, your presentations with webinars, your trade shows with large [...]
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Dear CMO: Just a quick post this weekend — I’ll have something more substantial up on Monday, hopefully, because it’s the weekend and frankly, the “lost” photo above will be pointing at my photo until I put something else up — so I’ll be brief. We drove past a phone pole with a sign stapled [...]
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