Posts tagged as:

SEM

Note to CMO: Drills vs Holes and Search vs Advertising

by Stephen Denny on March 31, 2008

Dear CMO: It wouldn’t be April Fools day if I didn’t write a post that seemingly contradicts my last one; the subject that came up today was “is search enough – and if it isn’t, why isn’t it?” After all, we’ve been told that “push” marketing or “intrustion” marketing or whatever other derogatory term is [...]

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Note to CMO: Recession Marketing and the Re-birth of Search

by Stephen Denny on March 30, 2008

Dear CMO: A lot has been written recently in many corners about “how to market in a recession,” mostly by marketers practicing a bit of psychological projection and hoping beyond hope that they have some money — any money — to spend after the CFO leaves the CEO’s office. And good luck to them, too. [...]

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Note to CMO: 2008 and The End of The Year of Nonsense

by Stephen Denny on December 30, 2007

Dear CMO: In the spirit of trying to show some type of direction for the new year, let’s see if we can put some body English on 2008 and see if we can steer ourselves onto firmer ground. Here are a small handful of fearless predictions for the new year. The Age of Nonsense will [...]

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Note to CMO: Conversion and Finishing the Job

by Stephen Denny on December 6, 2007

Dear CMO: You spend weeks of hard work developing a PPC campaign to drive more traffic to your site, but the landing page only gets a full fifteen minutes of thought. Clicks are way up, but conversion is flat. Visit to store is fine; store to close? All you hear is crickets. It takes twelve [...]

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