Posts tagged as:

scarcity

Note to CMO: Seeing What Others Don’t See and Parking Your Car for $12 a Month

by Stephen Denny on December 4, 2009

Dear CMO: I’m going to get this story slightly wrong because I forgot exactly where I heard it or read it, but hopefully the meaning will be clear enough. I’m sharing this with you for one big reason: if you squint at it and think of ways to apply it to what you’re doing, it [...]

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Note to CMO: Buzz Happens When Scarcity Meets Authority

by Stephen Denny on March 24, 2009

Dear CMO: We’ve talked often about how reciprocity and liking play into the signal strength of your social media and branding message. One area we haven’t discussed at length is the role of scarcity and it’s been hiding in plain sight as one of the most powerful tools in your online arsenal. Scarcity is buzz. [...]

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Note to CMO: Branding Rwandan Coffee – Good to the Last Drop?

by Stephen Denny on February 23, 2009

Dear CMO: When you think of France, what associations come to mind? How about Italy? Think about Canada now – what would you associate with the Canadians, in purely emotional terms? If you’re like many, you’ve got a quick mental list of random thoughts that pop Rorschach-like into your mind when you think of countries, brands, [...]

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