Strategy, Marketing & Big Ideas
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Dear CMO: I had the chance to catch up with writer, inventor, speaker and philosopher Roger van Oech on the phone last week. Roger has been very helpful in shepherding Killing Giants along, which is a euphemistic expression for ‘keeping me on track.’ In his gentle manner, Roger warned me about the pitfalls of what Robert [...]
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Dear CMO: This is the best branding news of the day. Maybe the year. In a world where stars of various reputation have branded themselves with pseudonyms — from Cher and Bijan to Flea and Bono — we now have Ocho Cinco. Yes, that Ocho Cinco. The all pro wide receiver of the Cincinnati Bengals [...]
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Dear CMO: To Hollywood watchers, this is all old news, but as I haven’t been a Hollywood watcher for a few years, it’s news to me. And both are great marketing ploys, so can we enjoy a few great programs in progress? Paramount Pictures launches Booty Sweat, a sports drink that would be fake except [...]
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Dear CMO: You spend weeks of hard work developing a PPC campaign to drive more traffic to your site, but the landing page only gets a full fifteen minutes of thought. Clicks are way up, but conversion is flat. Visit to store is fine; store to close? All you hear is crickets. It takes twelve [...]
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