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recession marketing

Note to CMO: Winning the Micro Game in a Macro Disaster

by Stephen Denny on November 21, 2008

Dear CMO: Don’t read the paper. Forget looking at Drudge. Skip the news entirely. They’re all going to tell you that the world is going straight to hell without the benefit of the handbasket that we paid 0% down on only a few short years ago. You can win at a micro level, regardless of [...]

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