Strategy, Marketing & Big Ideas
Posts tagged as:
Dear CMO: Once upon a time, I wrote a piece describing the last time I entered an oriental carpet store with the intention of buying a rug. I bring it up again because it clearly animates how anchor points control our perceptions – and perceptions control what we think and do, which makes them worth [...]
{ 4 comments }
Dear CMO: I read an interesting piece on the powerful sweep of “clean” tech companies that rely on not flying you across the world for your next meeting, refering to the teleconferencers, webinar-providers, and other alternatives to being there. Replace your client meetings with phone calls, your presentations with webinars, your trade shows with large [...]
{ 4 comments }
Download our FREE E-Book 'This Sentence Has 5ive Words: Eigen Values, Creating Truisms and the Future of Marketing.'
