Posts tagged as:

packaging

Note to CMO: Branding Rwandan Coffee – Good to the Last Drop?

by Stephen Denny on February 23, 2009

Dear CMO: When you think of France, what associations come to mind? How about Italy? Think about Canada now – what would you associate with the Canadians, in purely emotional terms? If you’re like many, you’ve got a quick mental list of random thoughts that pop Rorschach-like into your mind when you think of countries, brands, [...]

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Note to CMO: The Clamshell, Defended (With Reservations)

by Stephen Denny on January 4, 2007

Dear CMO: The holidays are over. Time to end the fiscal year, hopefully with a sprint to the finish, and then move on to planning for next year. And, as I can see the Band Aids peeking through your French cuffs, you’ll no doubt resolve to do your part in the coming budget cycle to [...]

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Note to CMO: New Year’s Resolutions

by Stephen Denny on December 28, 2006

Dear CMO: No sooner than we get our Christmas list put together than we have to turn our attention to our New Year’s resolutions. From our “want to have” list to our “want to do” list. Big difference. So, without any further ado (and before I run off to the gym, lose a few pounds, [...]

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Note to CMO: My Christmas Wish List

by Stephen Denny on December 23, 2006

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Note to CMO: Show is Better than Tell

by Stephen Denny on October 17, 2006

Dear CMO: Isn’t ‘up and to the right’ brand positioning a great place to be? We all love getting higher prices for our stuff, making more gross profit, and basking in the adoration of our captive markets. All this, of course, is predicated on the rather huge assumption that your customer base agrees with your [...]

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