Strategy, Marketing & Big Ideas
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I found it more than just a bit ironic that a guy who advises clients on brand architecture found himself with too many “brands,” so I’ll be brief this morning with a heartfelt promise to give you more to think about later today. “Note to CMO” was my initial foray into the blogosphere and was [...]
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Dear CMO: It’s that time of year, when pundits of all shapes, readerships and sizes put their prognostications out for all to see. We won’t spend too much time on last year’s resolutions for fear of dwelling on the past. Next question, please. If a quick glance at Drudge tells us anything, it’s not [...]
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Dear CMO: It’s often said that your average consumer is a lousy artist but a wonderfully articulate art critic. I think this is true for several reasons, none of which have anything to do with artistic ability. When left to our own intellectual devices, we tend to wander. Ask a group of eight behind the [...]
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Dear CMO: Don’t read the paper. Forget looking at Drudge. Skip the news entirely. They’re all going to tell you that the world is going straight to hell without the benefit of the handbasket that we paid 0% down on only a few short years ago. You can win at a micro level, regardless of [...]
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Dear CMO: CK told me I had to do it. That Twitter was the reason that so many blogs had so fewer posts and even fewer comments, that microblogging (which my spell checker refuses to believe is a word) is the new blogging, and that Note to CMO needed a smaller 140 character voice. Never [...]
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