Strategy, Marketing & Big Ideas
Posts tagged as:
“Did the viral video sell anything?” That’s a bit of an imponderable question but one worth pondering if you are responsible for the dollars in your marketing budget, particularly if the dollars belong to someone else and you’re going to have to eventually explain yourself to people who lack your enthusiasm for this stuff. Did [...]
{ 1 comment }
Hello, marketers. Look at your ad. Now back at me. Now back at your ad. Now back to me. Sadly, your ad didn’t sell anything. But if it stopped trying to be comedy and remembered that ads were supposed to sell stuff, it could act like me. Look down. Back up. Where are we? We’re [...]
{ 38 comments }
Dear CMO: The Beijing Olympiad scored a higher worldwide rating than any other television event since the great flood. Good for NBC for doing a great job both on air and via their website, for China for throwing a perfect party, and for the Olympians themselves who provided a new highlight reel of inspiring achievements [...]
{ 0 comments }
Dear CMO: We’re marketers. We’re edgy. We love cool, we live hip, and swing for the upper deck. That’s why we usually dress in black, which is a subject for another post on another day. But this is also why we love to go out on the absolute edge of creative license and pick up [...]
{ 1 comment }
Dear CMO: I’ve got a piece going up at The Daily Fix shortly on The “Green” Bandwagon. I could just as easily called this “Green Envy.” Or how about “Green Confusion”? Any or all of the above works. The point is that the groundswell of half-understood science and pop culture has propelled “green” into mainstream [...]
{ 0 comments }
Download our FREE E-Book 'This Sentence Has 5ive Words: Eigen Values, Creating Truisms and the Future of Marketing.'
