Strategy, Marketing & Big Ideas
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What happens when Goliath maneuvers you into court? I’ve spoken to a good number of entrepreneurial groups since Killing Giants: 10 Strategies to Topple the Goliath In Your Industry launched in March, and this question has come up a few times. Giants have more lawyers than you do, can afford to spend more [...]
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Join us on Monday, March 28th at 8:00PM Eastern / 5:00PM Pacific for #MMChat on Twitter to discuss Brand Tension! “A lot of people said you can’t have a brand that is both luxury and irreverent. We disagreed.” Geoff Ross, founder of 42Below vodka. Conventional wisdom says that branding is all about leaving a [...]
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I was asked after a keynote last May how I would apply the ideas in Killing Giants: 10 Strategies to Topple the Goliath In Your Industry to jazz. Apart from being a sales rep, he was a musician, and he saw the connections between these seemingly disparate subjects before I did. To my surprise, I [...]
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“Given them what they want – just not the way they expect to get it.” Robert McKee, as told to us in his 3 day Story Seminar. The How, Not the What. Brands that have lasting impact aren’t the ones that focus on the what. The what gets commoditized pretty quickly. What is the intellectual property, [...]
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Don’t confuse Great Ideas with Great Vision. Look at ChangeThis.com this month and read Trevor Ginn’s manifesto called “The Fallacy of the Great Idea.” If you’ve ever played with the idea of launching a start up, this is a wonderfully empowering read. Many entrepreneurs feel that they cannot start a business without a great idea. [...]
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