Strategy, Marketing & Big Ideas
Posts tagged as:
Don’t Buy This Jacket. Outdoor athletes – the real high achievers, in particular – understand Patagonia’s tagline. And Patagonia’s tagline clearly shows that they understand their core market to a remarkable degree. That’s nice, for a change. Outdoor enthusiasts do things that the rest of us don’t. They spend time on mountains. In winter. On [...]
{ 0 comments }
Why do we even make commercials anymore? Will it sell more burgers? Who can say. That’s frankly all that matters in the world of Jack In The Box advertising, as I’m sure their franchisees would agree. So let me briefly step into the somewhat unfamiliar role of Ad Critic – a sub-species of social [...]
{ 6 comments }
Join us on Monday, March 28th at 8:00PM Eastern / 5:00PM Pacific for #MMChat on Twitter to discuss Brand Tension! “A lot of people said you can’t have a brand that is both luxury and irreverent. We disagreed.” Geoff Ross, founder of 42Below vodka. Conventional wisdom says that branding is all about leaving a [...]
{ 6 comments }
My eyes started darting when I realized what Watson was doing—preying on our cognitive blind spot and vacuuming the highest-value clues off the board before we had a chance to gain our sea legs. But my response surprised me—by my second match, I was doing the same thing. What do you do when confronted by [...]
{ 4 comments }
Is it always about simplification? Always? I don’t think so. When we re-launch a logo, we do so for a lot of reasons. The current brand identity no longer fits who we’re turning into, perhaps because of new business opportunities or segments we’re getting into, or because it just looks dated and needs an upgrade. [...]
{ 14 comments }
Download our FREE E-Book 'This Sentence Has 5ive Words: Eigen Values, Creating Truisms and the Future of Marketing.'
