Strategy, Marketing & Big Ideas
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On Monday, I posted the first of three observations from Tom’s “Ten Years After” post. Without further ado, here’s the last three observations on complexity, creation versus communication and the search for meaning. Drowning in Complexity. (TA): The marketplace is growing increasingly complex. Rather than understanding the underlying patterns for success and being driven by [...]
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Tom Asacker wrote Sandbox Wisdom ten years ago. The book was a personal journey for him at the time – self-published and sent out to those he thought would find it useful – and proved to be a pivot point for what became the next act in his life. I read Tom’s blog long before [...]
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Want to help me get “This Sentence Has 5ive Words: Eigen Values, Creating Truisms + the Future of Marketing” published on 800 CEO READ’s ChangeThis.com? Click “yes, publish it!” HERE. “Will its tapes play in my VCR?” These words grated like fingernails on a chalk board in the mid-90’s to anyone in Sony’s Personal [...]
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We’re all storytellers. Regardless of whether you’re a writer grinding out your first screenplay or a CEO staring into the blank eyes of your board members, your first and most important job is capturing your audience’s imagination. Why? Because stories capture our imagination in a way that lessons, recitation of facts and research can’t. When [...]
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“This Sentence Has 5ive Words: Eigen Values, Creating Truisms + the Future of Marketing” is being voted on for publishing at ChangeThis! Will you help publish this e-book? Click “yes, publish it!” HERE. Welcome #Kaizenblog! “This sentence has five words.” Is there any rational person out there who wants to debate this point? Probably not. It’s [...]
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