Strategy, Marketing & Big Ideas
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You can’t throw a stone on the Internets right now without hitting ten dozen posts on What Steve Jobs Taught Us. Or perhaps, What We Can All Learn from Steve Jobs. Or something identical. I’ve got a problem with all this. I don’t think we have too much to learn that we can actually apply. [...]
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The following memo, penned by someone other than Groupon’s CEO, was not posted on Groupon’s blog yesterday: Dear Customers, Super Bowl Viewers and Ad Critics: What a game! I personally thought the Steelers were going to come back with 2 minutes left like they did against the Cardinals, but hey, that’s football. Hope you [...]
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What a problem to have, you’re probably thinking. I don’t have enough product to meet my current demand! I wish I had more to sell, but I don’t. So why would I have to spend a nickel on consumer engagement? And why shouldn’t I tell me channel parterns to sit down and hang on? Well, [...]
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In the best of all possible worlds, you’d have a team comprised of star players working within a superior system. You’d win Super Bowls, collect industry accolades and generally kick every potential competitor to the curb. If only it were that easy. It isn’t. But the conversations that circle this balancing act are fascinating and I’d [...]
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Welcome #Kaizenblog! “This sentence has five words.” Is there any rational person out there who wants to debate this point? Probably not. It’s self-defining. It’s obvious. When we say, “This sentence has five words,” we are presenting our listener with a truism. It is, by its own definition, correct. This is an Eigen Value, [...]
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