Posts tagged as:

linked in

Note to CMO: Hey, John McCain is on LinkedIn

by Stephen Denny on April 27, 2008

Dear CMO: Imagine that. There I was, reviewing new connections from old colleagues, and boom — on my home page, there’s John “I’ll follow him to the gates of hell” McCain asking me what I think is the most pressing issue in America. I was impressed. Until I saw the first few hundred answers and [...]

Share

{ 3 comments }

Email This Post Email This Post

Note to CMO: If You’re in Marketing, Why Are You So Hard to Find?

by Stephen Denny on November 28, 2007

Dear CMO: Do you work for a highly specialized marketing services company that has created a defensible niche in a highly profitable market? Can you do things that other companies just can’t do – maybe you’re faster, or more thorough, or more efficient? Can I ask you a question? Can anyone find you? If I [...]

Share

{ 0 comments }

Email This Post Email This Post

Note to CMO: Finding "Missing Persons"

by Stephen Denny on July 7, 2007

Dear CMO: This very important memo is about avoiding big career mistakes, so listen carefully. Trust me. I’ve made several. I’m acutely attuned to the sound of ice cracking beneath my feet. I’ve spent enough time in free-fall to have learned a lesson or two, so pay attention. You may not be in the right [...]

Share

{ 0 comments }

Email This Post Email This Post

Note to CMO: Social Networks and Too Much Information

by Stephen Denny on March 9, 2007

Dear CMO: When was the last time you had to make a complex choice? When did you last go through a competitive bid on a CRM application? Maybe hire an important direct report? Or do an agency review? What about just buying a car, let alone getting one fixed? “This is the easiest process in [...]

Share

{ 0 comments }

Email This Post Email This Post