Strategy, Marketing & Big Ideas
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What happens when Goliath maneuvers you into court? I’ve spoken to a good number of entrepreneurial groups since Killing Giants: 10 Strategies to Topple the Goliath In Your Industry launched in March, and this question has come up a few times. Giants have more lawyers than you do, can afford to spend more [...]
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JetBlue will fly you from Boston to Newark, NJ, for $9. I don’t think you could catch a bus for that cheap. You may not be in either town, but you still need to care about this for one big reason. When your product, service, experience, or stuff in general is guaranteed to change how [...]
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A minute ago, the Nook was an overpriced book reader from a traditional bookseller being beaten by its web-driven competitor that was late to the market anyway. Now, it’s a very attractive, cost-effective Android tablet – and did you know you could download all of Barnes & Noble’s books on it, too? From niche player [...]
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Author Greg Mortenson, who sold a zillion copies of his book, Three Cups of Tea, is now accused by television’s 60 Minutes and by others of fabricating the main elements of his book. It didn’t happen that way, the records purport to show, and thus the entire house of cards upon which his book is [...]
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A week and a half after launching Killing Giants: 10 Strategies to Topple the Goliath In Your Industry, I’ve learned three important lessons. First, I have a supportive group of friends. Thanks for everything – all of you – from subtle forms of encouragement to sending me a carton of books (my books, that you’ve [...]
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