Posts tagged as:

hollywood

Note to CMO: Somebody’s Getting Smarter

by Stephen Denny on June 30, 2008

Dear CMO: To Hollywood watchers, this is all old news, but as I haven’t been a Hollywood watcher for a few years, it’s news to me. And both are great marketing ploys, so can we enjoy a few great programs in progress? Paramount Pictures launches Booty Sweat, a sports drink that would be fake except [...]

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Note to CMO: My Christmas Wish List

by Stephen Denny on December 23, 2006

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Note to CMO: Bond Week

by Stephen Denny on November 14, 2006

Dear CMO: It’s Bond Week. As in, “Bond. James Bond” Week. Don’t know about you, but the premiere of a Bond film is a once-every-other-year kind of holiday in my family.What’s new? There’s a new Bond in the form of Daniel Craig. We’re going back to basics with a screenplay adaptation of Ian Flemming’s first [...]

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Note to CMO: A Good Story, Well Told — Screenwriting and Marketing

by Stephen Denny on June 21, 2006

Dear CMO: Writing a compelling story is the inner game of marketing and, not surprisingly, it is often the exclusive realm of the creatives in your selected agencies. The client participates by scowling during the presentation, inquiring if the logo could be a bit bigger, and then picking the execution they think is the funniest. [...]

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