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Dear CMO: Giants exude a smug arrogance. They may have earned their way to the top but often they forget that a one time masterpiece does not a dynasty make. They start believing their press. They’re clinging to the back-end of a rocket and convincing themselves that they’re steering. It’s our job to bring them [...]
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“The revolutionary war is a war of the masses” Mao Tse-Dong “A journey of a thousand li begins with a single power point presentation” (unknown) Dear CMO: Warfare is an overused business cliché. We run campaigns, launch flanker brands, have our ‘war room’ in the back where it smells like Lysol, and every once in [...]
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