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Bob Parsons on Controversy, the Upside of Outrage and Why His Ads Are Better Than Yours

by Stephen Denny on March 29, 2010

“In some respects, it seems like I’m one of the few guys in the world who understands that ads are meant to sell stuff.” Bob Parsons, founder and CEO of Go Daddy. I make it a habit to defend Go Daddy on principle because of that quote, above. I don’t need to, in all honesty, [...]

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Note to CMO: Go Daddy, Apple’s “Think Different,” and the Point of Marketing

by Stephen Denny on February 8, 2010

“Apple’s ad agency collected the 1998 Emmy Award for best commercial, the 1998 Silver Clio, and the 1998 Silver Lion at Cannes. The company’s revenues dropped for the next three quarters in a row.” Quote from Sergio Zyman from his book, The End of Advertising as We Know It: “We had a tremendous surge in [...]

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