Posts tagged as:

Go Daddy

Old Spice, Viral Ads and The Ad Your Ad Could Smell Like

by Stephen Denny on July 13, 2010

Hello, marketers. Look at your ad. Now back at me. Now back at your ad. Now back to me. Sadly, your ad didn’t sell anything. But if it stopped trying to be comedy and remembered that ads were supposed to sell stuff, it could act like me. Look down. Back up. Where are we? We’re [...]

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Bob Parsons on Controversy, the Upside of Outrage and Why His Ads Are Better Than Yours

by Stephen Denny on March 29, 2010

“In some respects, it seems like I’m one of the few guys in the world who understands that ads are meant to sell stuff.” Bob Parsons, founder and CEO of Go Daddy. I make it a habit to defend Go Daddy on principle because of that quote, above. I don’t need to, in all honesty, [...]

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Note to CMO: Go Daddy, Apple’s “Think Different,” and the Point of Marketing

by Stephen Denny on February 8, 2010

Quote from Sergio Zyman from his book, The End of Advertising as We Know It: “Apple’s ad agency collected the 1998 Emmy Award for best commercial, the 1998 Silver Clio, and the 1998 Silver Lion at Cannes. The company’s revenues dropped for the next three quarters in a row.” Quote from Bob Parsons, CEO of [...]

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