Strategy, Marketing & Big Ideas
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Author Greg Mortenson, who sold a zillion copies of his book, Three Cups of Tea, is now accused by television’s 60 Minutes and by others of fabricating the main elements of his book. It didn’t happen that way, the records purport to show, and thus the entire house of cards upon which his book is [...]
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Dear CMO: Remember all those times we talked about what to do when things went wrong? We said that if you screwed up, you’d quickly do four things: 1. Acknowledge that you screwed up.2. Apologize. Mean it. You can use a bit of humor, you can be yourself, but admit you ruffled feathers a bit [...]
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Dear CMO: Sony and Zipatoni flauxg the PSP. Walmart fakes it, as well. Sony Pictures (again with Sony?) writes their own movie reviews. The Associated Press, for whom a picture is apparently worth far more than a thousand (truthful) words, creates Jamil Hussein, a guy who apparently shows up more often in the credits than [...]
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Dear CMO: Just a NtCMO “Post It” this morning — I know you’re busy — but interesting to see the fallout that our earlier conversation must have had at NewsCorp: * * * O.J. Simpson publisher Judith Regan reported fired * * * On the subject of Heinous Profits, this news restores a little faith [...]
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Dear CMO: One of my favorites in the blogosphere is Brand Autopsy. Great stuff, consistently presented. A recent article, “Bad Profits Dissected“, discussed the difference between “good profits”, which come from delighting your customers, and “bad profits”, which come from dinging them for not reading the fine print. Recent headlines suggest a third option: heinous [...]
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