Strategy, Marketing & Big Ideas
Posts tagged as:
In my agency/consultancy life, I’ve snatched a big client out of the jaws of a big agency twice. Here’s how it worked both times. In both cases, the client asked me for advice. I knew the decision makers and they called on me because they wanted my opinion on either the big agency itself or [...]
{ 5 comments }
There’s a reason why taping your wrists is a lousy way to train on a heavy bag. You will never, ever get in a fight with a heavy bag at the precise moment that you’ve just taped your wrists and put on your gloves. This is why so many training programs are useless when it comes to [...]
{ 7 comments }
Dear CMO: I’ve got a new post up over at The Daily Fix on Creating Trance States – take a look if you haven’t seen it. The back story is that while installing a new printer over the weekend, I saw a vivid example of how one company deals with the timeless problem of what to [...]
{ 0 comments }
Dear CMO: I was sitting in a coffee shop yesterday with a colleague of mine – another influence strategist, as luck would have it – and we both watched an unfolding vignette that would go on to animate not only some of the best in social influence, but also how subtle nuances can fall flat. [...]
{ 0 comments }
Dear CMO: You know what else testimonials can do? You already know that they help you close new customers because under conditions of uncertainty we always look to many similar others to help us figure things out. We “satisfice.” We go with the first acceptable answer and move on, because we’re really very busy. But [...]
{ 0 comments }
Download our FREE E-Book 'This Sentence Has 5ive Words: Eigen Values, Creating Truisms and the Future of Marketing.'
