Posts tagged as:

customer service

Note to CMO: The Power of Gestures

by Stephen Denny on February 25, 2007

Dear CMO: We talk so much about things like customer service and brand building and social media in the blogosphere. How obsess over how we communicate with, relate to, and treat our respective publics. We talk about how Jet Blue’s CEO could or should respond; or how Turner CEO responded to the Aqua Teen fiasco, [...]

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Note to CMO: Serving Customers First

by Stephen Denny on February 20, 2007

Dear CMO: It feels like ages ago, but the possibly misquoted VP of Marketing over at Verizon Wireless’s comments about mobile advertising still haunt us. “We know we can make significant dollars in mobile Web advertising in 2007,” said [the VP of Marketing at Verizon Wireless]… “That said, we likely will not — we want [...]

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Note to CMO: The Clamshell, Defended (With Reservations)

by Stephen Denny on January 4, 2007

Dear CMO: The holidays are over. Time to end the fiscal year, hopefully with a sprint to the finish, and then move on to planning for next year. And, as I can see the Band Aids peeking through your French cuffs, you’ll no doubt resolve to do your part in the coming budget cycle to [...]

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Profiting (Pretty) Well

by Stephen Denny on December 26, 2006

Dear CMO: Since we’re in the immediate post-Christmas time period, what better subject to cover than all the things we just went through to make the holidays merry and bright. From retail to customer service to “batteries almost included” to the much storied “out of box” experience. Ah, the holidays. We marketers can suck the [...]

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