Posts tagged as:

culture

Note to CMO: Eigen Functions and Branding Your Culture

by Stephen Denny on May 14, 2009

Dear CMO: I chased an idea through Google today, looking for a reference and ended up poring through cybernetics, Eigen-behaviors, the artwork of Boetti and the writings of Heinz Von Foerester. It was the idea of the Eigen function that hit a branding nerve and has brought me out of my work-induced flow state to [...]

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Note to CMO: Virtuality and Actuality

by Stephen Denny on July 21, 2008

Dear CMO: I read an interesting piece on the powerful sweep of “clean” tech companies that rely on not flying you across the world for your next meeting, refering to the teleconferencers, webinar-providers, and other alternatives to being there. Replace your client meetings with phone calls, your presentations with webinars, your trade shows with large [...]

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