Posts tagged as:

coffee

Note to CMO: Moments of Power, Found and Lost

by Stephen Denny on June 9, 2009

Dear CMO: I was sitting in a coffee shop yesterday with a colleague of mine – another influence strategist, as luck would have it – and we both watched an unfolding vignette that would go on to animate not only some of the best in social influence, but also how subtle nuances can fall flat. [...]

{ 0 comments }

Email This Post Email This Post

Note to CMO: Branding Rwandan Coffee – Good to the Last Drop?

by Stephen Denny on February 23, 2009

Dear CMO: When you think of France, what associations come to mind? How about Italy? Think about Canada now – what would you associate with the Canadians, in purely emotional terms? If you’re like many, you’ve got a quick mental list of random thoughts that pop Rorschach-like into your mind when you think of countries, brands, [...]

{ 0 comments }

Email This Post Email This Post