Posts tagged as:

Channel Marketing

The 3 Hidden Gems in the Pepsi Challenge: More Notes from My Conversation with Sergio Zyman

by Stephen Denny on March 31, 2010

My interview with Sergio Zyman on the Pepsi Challenge is included in my upcoming book, Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, to be published on March 31, 2011 by Portfolio. Join my advanced notice mailing list here.   “The brilliance of the strategy was that they were filming these people [...]

Share

{ 0 comments }

Email This Post Email This Post

Note to CMO: Competing on Price. Yes, on Price.

by Stephen Denny on December 29, 2008

Dear CMO: Why do people say “discount” like it’s a bad word? This is nonsense. If you’re in a price elastic market and occasionally sell your wares to non-millionaire playboys, pricing is often the difference between window shopping and revenue. We don’t always have to confuse “marketing” with “premium positioning,” although this happens more often [...]

Share

{ 2 comments }

Email This Post Email This Post