Strategy, Marketing & Big Ideas
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Join us on Friday, April 1st, at 9:00AM Pacific time/12:00PM Eastern, for #kaizenblog on Twitter, where we’ll be discussing this idea of brand storytelling. “I learned about ducking and diving from the police everyday to avoid the road blocks. I didn’t have a white employer. To go into those areas every day was quite risky. [...]
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Join us on Monday, March 28th at 8:00PM Eastern / 5:00PM Pacific for #MMChat on Twitter to discuss Brand Tension! “A lot of people said you can’t have a brand that is both luxury and irreverent. We disagreed.” Geoff Ross, founder of 42Below vodka. Conventional wisdom says that branding is all about leaving a [...]
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Is it always about simplification? Always? I don’t think so. When we re-launch a logo, we do so for a lot of reasons. The current brand identity no longer fits who we’re turning into, perhaps because of new business opportunities or segments we’re getting into, or because it just looks dated and needs an upgrade. [...]
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It’s hard not to love a company that isn’t afraid to push boundaries. We like people who stand up for what they believe in, who flirt with controversy and who never, ever panic and retreat at the first sign of public push-back. Do you respect these guys? Remember Verizon’s hasty retreat? Gap and their logo [...]
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We can debate the philosophical nuances of whether perception is truly reality or not, but I’m sure we could agree that our ability to shape public perception is a sure way to impact behavior. How we shape perception is a different question altogether. This is a practice that can be applied for good or evil, [...]
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