Strategy, Marketing & Big Ideas
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Tom Asacker wrote Sandbox Wisdom ten years ago. The book was a personal journey for him at the time – self-published and sent out to those he thought would find it useful – and proved to be a pivot point for what became the next act in his life. I read Tom’s blog long before [...]
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We’re all storytellers. Regardless of whether you’re a writer grinding out your first screenplay or a CEO staring into the blank eyes of your board members, your first and most important job is capturing your audience’s imagination. Why? Because stories capture our imagination in a way that lessons, recitation of facts and research can’t. When [...]
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Hello, marketers. Look at your AC Nielsen data. Now back at me. Now back at your data. Now back to me. Did I ever tell you that I spent much of my formative years neck-deep in AC Nielsen data, judging year-over-year, month-over-month, weekly, SKU-level and key account level sell through data? I did. It wasn’t the sexy [...]
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I had a quick Twitter exchange with Mark Oakes (@MarkOOakes) and Ted Coine (@tedcoine) last week that started with a simple question: “Beyond hiring right, how do you ensure change happens after you, as the consultant, have left?” Instilling change is more like chiropractic than surgery. It’s lots of small shifts and not one haymaker [...]
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BP and its CEO Tony Hayward are dealing with a catastrophe the size and scope of which few in modern times have been called upon to deal with, but by balancing open communication, accountability and a mission that rivals the Apollo 13 rescue, they have the chance to do more than just weather this storm [...]
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