Strategy, Marketing & Big Ideas
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Dear CMO: In developing the “Be the Ball” chapter for Killing Giants, I had the opportunity to interview a number of interesting people, many of whom were the architects of powerful strategies and brands. While the chapter itself deals with how smaller “David” brands can seize the microphone and become the champion of the ignored, [...]
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Dear CMO: While drafting up what is currently looking like Chapter 8 in Killing Giants, I stumbled upon an interesting comparison of targeting that bears further discussion. Who we choose to talk to in our market is a pretty significant and strategic choice we make, as is how we choose to communicate. We often read [...]
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