Strategy, Marketing & Big Ideas
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Dear CMO: We’ve talked often about how reciprocity and liking play into the signal strength of your social media and branding message. One area we haven’t discussed at length is the role of scarcity and it’s been hiding in plain sight as one of the most powerful tools in your online arsenal. Scarcity is buzz. [...]
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Dear CMO: When you think of France, what associations come to mind? How about Italy? Think about Canada now – what would you associate with the Canadians, in purely emotional terms? If you’re like many, you’ve got a quick mental list of random thoughts that pop Rorschach-like into your mind when you think of countries, brands, [...]
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