Posts tagged as:

apple

Old Spice, Viral Ads and The Ad Your Ad Could Smell Like

by Stephen Denny on July 13, 2010

Hello, marketers. Look at your ad. Now back at me. Now back at your ad. Now back to me. Sadly, your ad didn’t sell anything. But if it stopped trying to be comedy and remembered that ads were supposed to sell stuff, it could act like me. Look down. Back up. Where are we? We’re [...]

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Note to CMO: Go Daddy, Apple’s “Think Different,” and the Point of Marketing

by Stephen Denny on February 8, 2010

Quote from Sergio Zyman from his book, The End of Advertising as We Know It: “Apple’s ad agency collected the 1998 Emmy Award for best commercial, the 1998 Silver Clio, and the 1998 Silver Lion at Cannes. The company’s revenues dropped for the next three quarters in a row.” Quote from Bob Parsons, CEO of [...]

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