Posts tagged as:

apple

What You Can’t – And Probably Shouldn’t – Learn from Steve Jobs

by Stephen Denny on October 17, 2011

You can’t throw a stone on the Internets right now without hitting ten dozen posts on What Steve Jobs Taught Us. Or perhaps, What We Can All Learn from Steve Jobs. Or something identical. I’ve got a problem with all this. I don’t think we have too much to learn that we can actually apply. [...]

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Apple, Steve Jobs and Lessons from a Morita-less Sony

by Stephen Denny on January 18, 2011

I’ve never met Steve Jobs. And while I worked for Mr. Morita for many years, we never met face to face. But I knew the culture at Sony and joined it because of the aura that Mr. Morita projected. Sony was an innovative Japanese company – an oxymoron of sorts, given the copycat stereotype prevalent [...]

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Old Spice, Viral Ads and The Ad Your Ad Could Smell Like

by Stephen Denny on July 13, 2010

Hello, marketers. Look at your ad. Now back at me. Now back at your ad. Now back to me. Sadly, your ad didn’t sell anything. But if it stopped trying to be comedy and remembered that ads were supposed to sell stuff, it could act like me. Look down. Back up. Where are we? We’re [...]

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Note to CMO: Go Daddy, Apple’s “Think Different,” and the Point of Marketing

by Stephen Denny on February 8, 2010

“Apple’s ad agency collected the 1998 Emmy Award for best commercial, the 1998 Silver Clio, and the 1998 Silver Lion at Cannes. The company’s revenues dropped for the next three quarters in a row.” Quote from Sergio Zyman from his book, The End of Advertising as We Know It: “We had a tremendous surge in [...]

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