Strategy, Marketing & Big Ideas
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Don’t Buy This Jacket. Outdoor athletes – the real high achievers, in particular – understand Patagonia’s tagline. And Patagonia’s tagline clearly shows that they understand their core market to a remarkable degree. That’s nice, for a change. Outdoor enthusiasts do things that the rest of us don’t. They spend time on mountains. In winter. On [...]
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Why do we even make commercials anymore? Will it sell more burgers? Who can say. That’s frankly all that matters in the world of Jack In The Box advertising, as I’m sure their franchisees would agree. So let me briefly step into the somewhat unfamiliar role of Ad Critic – a sub-species of social [...]
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The following memo, penned by someone other than Groupon’s CEO, was not posted on Groupon’s blog yesterday: Dear Customers, Super Bowl Viewers and Ad Critics: What a game! I personally thought the Steelers were going to come back with 2 minutes left like they did against the Cardinals, but hey, that’s football. Hope you [...]
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The secret of free advertising is making your friends look better. What held true in your college years apparently still works wonders in marketing today. The halo effect of hanging around with the right people and making them look good tends to rub off on lucky you. We’re all being asked to do more with [...]
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Hello, marketers. Look at your AC Nielsen data. Now back at me. Now back at your data. Now back to me. Did I ever tell you that I spent much of my formative years neck-deep in AC Nielsen data, judging year-over-year, month-over-month, weekly, SKU-level and key account level sell through data? I did. It wasn’t the sexy [...]
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