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Advantage Makers

Note to CMO: The Art of Strategic Shifting

by Stephen Denny on March 11, 2009

Dear CMO: Things have changed. Everyone feels differently about whatever it is you sell. Economic uncertainty makes people act differently, even when they used to buy lots of your stuff.  Your problems are now different problems. So your approach needs to strategically shift. My friend and favorite psychology bodhisattva, Dr. Steven Feinberg, writes at length [...]

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Note to CMO: Home Court Advantage and 3 Rules for Successful Project Implementation

by Stephen Denny on March 2, 2009

Dear CMO: Once upon a time, a very long time ago, I was a tennis player. In high school, our home courts were split between two locations. Our satellite courts were rough as sandpaper, which slowed the game down to a snail’s pace, and had nets with no center straps. They were 3’ 6” high the whole way across – not [...]

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