The Ground Zero Mosque, Camcorder Format Wars + Controlling the Narrative

August 18, 2010

Want to help me get “This Sentence Has 5ive Words: Eigen Values, Creating Truisms + the Future of  Marketing” published on 800 CEO READ’s ChangeThis.com?   Click “yes, publish it!” HERE. “Will its tapes play in my VCR?” These words grated like fingernails on a chalk board in the mid-90’s to anyone in Sony’s Personal [...]

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Why Do Brand Stories Work? The Societal, Cultural and Physical Reasons Why.

August 16, 2010

We’re all storytellers. Regardless of whether you’re a writer grinding out your first screenplay or a CEO staring into the blank eyes of your board members, your first and most important job is capturing your audience’s imagination. Why? Because stories capture our imagination in a way that lessons, recitation of facts and research can’t. When [...]

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Are Systems More Important than Star Players? A Twitter Conversation w/ Tom Peters, Mike Myatt + Roger van Oech

August 9, 2010

In the best of all possible worlds, you’d have a team comprised of star players working within a superior system. You’d win Super Bowls, collect industry accolades and generally kick every potential competitor to the curb. If only it were that easy. It isn’t. But the conversations that circle this balancing act are fascinating and I’d [...]

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Three Key Lessons on Creating Self-Defining Brands: Kaizenblog, Eigen Values + the Crucible of Public Debate

August 2, 2010

“This Sentence Has 5ive Words: Eigen Values, Creating Truisms + the Future of  Marketing” is being voted on for publishing at ChangeThis! Will you help publish this e-book? Click “yes, publish it!” HERE.   This Sentence Has 5ive Words. Last Friday’s Kaizenblog Tweet Chat discussed Eigen Values, self-defining brands and the power of consistency. We had [...]

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Old Spice Reloaded: The Sell Through

July 26, 2010

Hello, marketers. Look at your AC Nielsen data. Now back at me. Now back at your data. Now back to me. Did I ever tell you that I spent much of my formative years neck-deep in AC Nielsen data, judging year-over-year, month-over-month, weekly, SKU-level and key account level sell through data? I did. It wasn’t the sexy [...]

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