Blog RSS

Dear CMO: I hope this email finds you well, somewhere in the world, and successful in your endless quest to make yourself look impossibly busy. “They can’t kill me if they can’t find me,” you say, with a furtive glance over your shoulder that evokes images of Harrison Ford running from Tommy Lee Jones. I […]

Dear CMO: When you ask customers about the problem that your product solves, what do they do? Do they get that glazed look that says, “wow, I’m so sorry… your lips were moving and I know that words were coming out, but the stuff you were saying was sooooo boring that I just tuned out […]

Dear CMO: One of my favorites in the blogosphere is Brand Autopsy. Great stuff, consistently presented. A recent article, “Bad Profits Dissected“, discussed the difference between “good profits”, which come from delighting your customers, and “bad profits”, which come from dinging them for not reading the fine print. Recent headlines suggest a third option: heinous […]

Dear CMO: It’s Bond Week. As in, “Bond. James Bond” Week. Don’t know about you, but the premiere of a Bond film is a once-every-other-year kind of holiday in my family. What’s new? There’s a new Bond in the form of Daniel Craig. We’re going back to basics with a screenplay adaptation of Ian Flemming’s […]

Dear CMO: You know how hard it is to explain to your mother what it is that you do. She pretty much makes it up when she explains it to her friends. Apparently all of her friends’ kids have easy jobs to remember, like “doctor”. No, sonny-boy does something altogether too complex to describe the […]