I found it more than just a bit ironic that a guy who advises clients on brand architecture found himself with too many “brands,” so I’ll be brief this morning with a heartfelt promise to give you more to think about later today.
“Note to CMO” was my initial foray into the blogosphere and was always positioned as a note to the Chief Marketing Officer. Writing in the form of a letter takes a page from many of the writers I’ve enjoyed the most, from CS Lewis’s “The Screwtape Letters” to Seneca’s stoic “memos to ‘My Dear Lucillius.’” I’ve half a mind to start each new blog post with “My Dear Wormwood,” but I’m sure I’d lose a few people in the process. However, it’s time to get a few things straightened out and my internal consistency is the first of several important changes.
Note to CMO is a memo to the Chief Marketing Officer and I find that what I’m interested in writing about isn’t always confined to the head of marketing. Sometimes, it’s the head of sales. Or the CEO. Or the consultant or agency who serves any of these people. Don’t get me wrong – I am a marketer and am very much the product of a marketing family – but strategy and big ideas aren’t always the sole domain of the marketing side of the house.
For those who have followed what I’ve written these past few years, you know about many of the other projects that are afoot, so suffice it to say that from a “brand architecture” standpoint, Note to CMO had become an outlier. It’s a wonderful device, however, and I’ll be sure to return to it as often as the case requires.
So feel free to reset your RSS – or just keep going to the old place and I’ll redirect you here – and thanks for your comments, emails, phone calls, tweets and everything else. I appreciate it!
Regards.
