http://www.stephendenny.com/2010/01/note-to-cmo-flanker-brands-sergio-zyman-and-unfair-advantages/ Strategy, Marketing & Big Ideas Wed, 04 Jan 2012 18:03:30 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.stephendenny.com/2010/01/note-to-cmo-flanker-brands-sergio-zyman-and-unfair-advantages/comment-page-1/#comment-1000 The 3 Hidden Gems in the Pepsi Challenge: More Notes from my Conversation with Sergio Zyman | Stephen Denny Wed, 31 Mar 2010 20:25:42 +0000 http://note-to-cmo.com/?p=561#comment-1000 [...] frontal assault is a “Pepsi Challenge,” as if it’s a metaphor. I have to admit that prior to talking with Sergio about this campaign a few months ago, I thought the same. I was dead wrong about the metaphor and [...] [...] frontal assault is a “Pepsi Challenge,” as if it’s a metaphor. I have to admit that prior to talking with Sergio about this campaign a few months ago, I thought the same. I was dead wrong about the metaphor and [...]

]]> http://www.stephendenny.com/2010/01/note-to-cmo-flanker-brands-sergio-zyman-and-unfair-advantages/comment-page-1/#comment-914 Tweets that mention Dear CMO: Flanker brands, Sergio Zyman and Unfair Advantages | Note to CMO -- Topsy.com Wed, 13 Jan 2010 06:55:55 +0000 http://note-to-cmo.com/?p=561#comment-914 [...] This post was mentioned on Twitter by Jay Ehret, Note_to_CMO, Note_to_CMO, Note_to_CMO, Steve Shu and others. Steve Shu said: Beyond brand arch RT @Note_to_CMO:A flanker brand that isnt on offense isnt a flanker brand.Its a sacrificial offering. http://bit.ly/7v5D67 [...] [...] This post was mentioned on Twitter by Jay Ehret, Note_to_CMO, Note_to_CMO, Note_to_CMO, Steve Shu and others. Steve Shu said: Beyond brand arch RT @Note_to_CMO:A flanker brand that isnt on offense isnt a flanker brand.Its a sacrificial offering. http://bit.ly/7v5D67 [...]

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