Comments on: Coke, Pepsi and Costco’s Alternative Girlfriend http://www.stephendenny.com/2009/12/note-to-cmo-coke-costco-and-winning-the-war/ Strategy, Marketing & Big Ideas Wed, 04 Jan 2012 18:03:30 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Mike Wagner http://www.stephendenny.com/2009/12/note-to-cmo-coke-costco-and-winning-the-war/comment-page-1/#comment-903 Mike Wagner Sun, 27 Dec 2009 03:56:00 +0000 http://note-to-cmo.com/?p=546#comment-903 This reminds me of something (I think) I read from you about the job of marketers to create desire. If Pepsi had created enough desire for their brand they would still be in Costco as you suggest. And since Pepsi is hardly a new entry, you can't blame this on their recent arrival in the marketplace. Alway learn here --- thanks for posting and sharing. Keep creating...it's more fun that way, Mike This reminds me of something (I think) I read from you about the job of marketers to create desire.

If Pepsi had created enough desire for their brand they would still be in Costco as you suggest.

And since Pepsi is hardly a new entry, you can’t blame this on their recent arrival in the marketplace.

Alway learn here — thanks for posting and sharing.

Keep creating…it’s more fun that way,
Mike

]]> By: uberVU - social comments http://www.stephendenny.com/2009/12/note-to-cmo-coke-costco-and-winning-the-war/comment-page-1/#comment-870 uberVU - social comments Mon, 14 Dec 2009 20:24:13 +0000 http://note-to-cmo.com/?p=546#comment-870 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by Note_to_CMO: The only brand that had a worse week than Tiger Woods is Pepsi, Costco's alternative girlfriend: http://bit.ly/61mjYD [New at Note to CMO]... Social comments and analytics for this post…

This post was mentioned on Twitter by Note_to_CMO: The only brand that had a worse week than Tiger Woods is Pepsi, Costco’s alternative girlfriend: http://bit.ly/61mjYD [New at Note to CMO]…

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