Comments on: Note to CMO: Wants, Needs and Being a Better Referee http://www.stephendenny.com/2009/09/note-to-cmo-wants-needs-and-being-a-better-referee/ Strategy, Marketing & Big Ideas Wed, 04 Jan 2012 18:03:30 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Mike Wagner http://www.stephendenny.com/2009/09/note-to-cmo-wants-needs-and-being-a-better-referee/comment-page-1/#comment-799 Mike Wagner Fri, 04 Sep 2009 15:20:14 +0000 http://note-to-cmo.com/?p=460#comment-799 Super post! Wise takeaways. Humbling call to action - it's not about winning a fight. Thanks! Keep creating, Mike Super post! Wise takeaways. Humbling call to action – it’s not about winning a fight.

Thanks!

Keep creating,
Mike

]]> By: Twitter Trackbacks for Note to CMO: Wants, Needs and Being a Better Referee | Note to CMO [note-to-cmo.com] on Topsy.com http://www.stephendenny.com/2009/09/note-to-cmo-wants-needs-and-being-a-better-referee/comment-page-1/#comment-798 Twitter Trackbacks for Note to CMO: Wants, Needs and Being a Better Referee | Note to CMO [note-to-cmo.com] on Topsy.com Tue, 01 Sep 2009 16:52:57 +0000 http://note-to-cmo.com/?p=460#comment-798 [...] Note to CMO: Wants, Needs and Being a Better Referee | Note to CMO note-to-cmo.com/2009/09/note-to-cmo-wants-needs-and-being-a-better-referee – view page – cached Dear CMO: Ed Rush is the former head of all NBA referees and now runs clinics for those who aspire to greater things in their refereeing careers. He had trouble filling his early clinics, and the evolution of his positioning is a lesson to anyone selling solutions to smart people. What do referees need to progress in their profession? According to Ed, the answer is “become better referees.” The problem is that referees don’t think they need to get better. They think they’re already pretty good. — From the page [...] [...] Note to CMO: Wants, Needs and Being a Better Referee | Note to CMO note-to-cmo.com/2009/09/note-to-cmo-wants-needs-and-being-a-better-referee – view page – cached Dear CMO: Ed Rush is the former head of all NBA referees and now runs clinics for those who aspire to greater things in their refereeing careers. He had trouble filling his early clinics, and the evolution of his positioning is a lesson to anyone selling solutions to smart people. What do referees need to progress in their profession? According to Ed, the answer is “become better referees.” The problem is that referees don’t think they need to get better. They think they’re already pretty good. — From the page [...]

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